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Who we are ... New Zealand Winegrowers is the generic body for the New Zealand Wine Industry. Although based in Auckland it has had a satellite office in the UK since 1991 which reflects the importance of this market. Our role is to be the voice of the industry, to serve as the central information body and to conduct a programme of generic marketing activities and events in which all New Zealand wineries can take part. We run trade and consumer events throughout the year nationwide.